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Oro is a service for international students that facilitates the completion of bureacratic procedures by providing tailored and trusted information through a peer network and experienced international student representatives and local italian mediators.
1. The Opportunity
Cities are rapidly changing according to social, technological, environmental, political and economic drivers.
Our group focused on promoting innovation in cities to make them hospitable for its visitors.
We explored hospitality through the lenses of welcoming and feeling welcomed i.e. a two-sided relationship and encounters between 'guests' and 'hosts'. As guests in the city of Milan ourselves, one of my colleagues and I deep dived into our own experiences to understand the gaps in the hospitality sector. We found that it was near impossible for us as international students to navigate bureaucratic procedures in a student city like Milan.
International students in Milan; our first hand experience; a perfectly accessible and candid target audience = a great opportunity to investigate further.
2. The Process
We applied different methodologies to dig deeper into our research to understand the needs of international students. We got relevant insights that we used to further our study and find precise opportunity areas to base our service intervention.
i. Focus Group Activities
We conducted a focus group activities in which we wanted to understand what’s the relationship of international students with Milan and the problems they face in the city.
It was immediately clear that one of the main problems they faced were the lengthy bureaucratic procedures they need to complete in order to study and stay in Italy — procedures that are unclear and difficult to find, understand and deal with.
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ii. Interviews
We wanted to map the procedural journey of different international students to understand the extra steps that they did over the existing general checklists.
We understood that every country has extra steps that they need to do that require separate guidance. There are also specific things that each students might need guidance with.
ii. Interviews
We wanted to map the procedural journey of different international students to understand the extra steps that they did over the existing general checklists.
We understood that every country has extra steps that they need to do that require separate guidance. There are also specific things that each students might need guidance with.
iii. Survey
We formulated a survey questionnaire to understand the things that students feel are the most important/ their priorities while carrying out bureaucratic procedures. We received responses from 56 students, and have visualized each of them.
Overall Insights
i. “I don’t want to invest time in learning how to do bureaucratic work and I want to get it done quickly, all the process is very scattered and unorganized but I would invest time in the paperwork if there’s easy access to information.”
Slate, California (Student at Politecnico)
ii. Error prevention and time-saving are very important for students.
iii. Each country has a unique set of procedures that need to be taken care of over the regular bureaucratic procedures.
HMW make the experience of carrying out procedural work seamless for international students?
3. The Concept
Oro offers international students a seamless experience in doing their bureaucratic work from start to finish. We lift the weight off their shoulders and help them save time and money, and have a stress-free move to Italy.
4. The Offerings
Oro is equipped to handle all the problems that international students face at various levels by providing them with trusted resources and tailored one-to-one support. The service has the following features on offer:
The Agenda
All the procedural information in one place
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The Peer Net
1 to many
connection with other international students for ask and answer question
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The Senior
Trained and certified
students expert from your country to get advice and guidance
1to1 when confused.
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The Mediator
On-site assistance from a local student as you, able to speak both English and Italian to overcome any language and cultural barriers with Italian agencies.
The Wonder Kit
Receive all the forms, cards and stamps upon arrival, at your doorstep.
You will also get priority booking and skip the line.
Oro points
You earn some Oro point when you help your peers!
These can be redeemed at our partners- ‘Allies’, against their goods and services.
The service tracks and reminds the students of the deadlines and procedures that need to be completed by providing a comprehensive agenda’s list with key resources (digital and physical), tutorial videos and downloadable guides.
Oro is equipped to handle all the problems that international students face at various levels by providing them with trusted resources and tailored one-to-one support. The service has the following features on offer:
5. The Ecosystem Map
The ecosystem map outlines the relationship between all the actors. It shows the value exchange between the actors. The map highlights the flow of knowledge and information, flow of finance, and flow of materials.
6. The Business Model Canvas
Our business model primarily caters to International students and their needs with Italian Bureaucracy.
6. The Platform
from Wireframes to Mockups
7. Outcomes
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Let's collaborate, say hi.
The Team
Bianca, Silvia, Prathana, Aurora, Amarinder
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